As of 22nd March, supermarket customers can acquire loyalty-card rewards by picking reusable packaging and returning their plastic bottles to be recycled. Two techniques are being tried. The principle pilot is familiarizing a bottle-with bottle reusing scheme where supermarket customers are free to return PET plastic bottles to a committed grouping point in sharing stores. For each bottle returned, the customer will get a voucher or loyalty card points to spend accessible. The bottles are then recycled into food-grade plastic for use in new bottles. According to Searious Business, beyond what 26 million bottles could be accumulated every year in the city of Rabat alone. This purportedly compares to savings of 790 tons of CO2 and 530 tons of plastic waste avoided.
Searious Business and Its Initiative To Reduce Plastic Pollution
The ensuing pilot centers around the decline of single-use plastic food containers by overriding them with a reusable other alternative. Shop counter customers are asked to settle on a reusable holder that makes zero waste. They pay a little deposit for the compartment which will be returned when they return the holder to the store. The reusable containers are washed and reused. In case comprehensively did, Searious Business says that the city of Rabat alone could avoid a colossal 5000 tons of plastic waste and save 14,000 tons of CO2 every year.
The MOSSUP project (Moroccan Supermarkets taking care of Single Use Plastic) is controlled through Searious Business and financed by The Netherlands Ministry of Foreign Affairs program for Small Business Innovation Research. The Searious Business bunch has in like manner grouped along with Association Marocaine pour la Protection de l’Environment et du Climat (ASMAPEC) who give on-the-ground data and help with Morocco. Meanwhile, the Moroccan Ministry of Industry, Trade and Investment is also supporting the proposal to find answers for waste from single-use plastic.
“Searious Business is centered around preventing plastic pollution at the source. Through the MOSSUP project, we are executing two circular game plans which will keep plastic in the economy and out of our ocean,” said Willemijn Peeters, CEO of Searious Business. Mr Chakour from the Moroccan Ministry of Industry, Trade and Investment, adds: “As a partner of this project all along, we are expecting seeing the pilots set up and are amped up for the probably benefits for the circular economy”. A key accomplishment factor for the MOSSUP project depends upon Moroccan consumers and their status to acknowledge change. The retail partners related with the project see that they should continue attracting their customers in the benefits of diminishing plastic waste, and it’s believed that legislation will in a little while be set up which will add further assistance to the plastic bottle deposit return scheme.