Olaplex Revamps Leadership with Appointments of Dunleavy and Gohman Amid Falling Sales

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Olaplex revamps leadership: Appoints Dunleavy, Gohman amid falling sales

Olaplex Holdings Inc. (NASDAQ: OLPX) experienced a significant 12.2% surge in its stock price during Thursday’s trading session following the announcement of key additions to its leadership team. The company revealed that Catherine Dunleavy will join as Chief Operating Officer and Chief Financial Officer, while Katie Gohman will assume the role of Chief Marketing Officer. These appointments are seen as strategic moves aimed at bolstering Olaplex’s executive team with seasoned professionals who bring extensive experience from prominent consumer brands.

Catherine Dunleavy, slated to begin her role on August 13, brings over two decades of expertise in steering the strategy and performance of notable consumer brands. Her illustrious career includes pivotal roles such as President and Chief Financial Officer at Away, where she played a critical role in driving the company’s growth and operational efficiency. Prior to her tenure at Away, Dunleavy held key positions at Nike Inc. (NYSE: NKE), Comcast Corp (NASDAQ: CMCSA), NBCUniversal, and General Electric Company (NYSE: GE). At Olaplex, she will be tasked with overseeing the company’s business operations, aligning all functions to effectively execute strategic initiatives and drive operational excellence.

Katie Gohman, who will join Olaplex on July 15, brings a wealth of experience in marketing and brand leadership within the prestige retail and beauty sectors. Her career began at L’Oreal (EPA: OREP), where she honed her skills in marketing strategy and brand management. Gohman has held significant marketing leadership positions at Ralph Lauren Corp (NYSE: RL), Coach, and Marc Jacobs, where she successfully crafted and executed marketing campaigns that enhanced brand equity and consumer engagement. As Olaplex’s Chief Marketing Officer, Gohman will spearhead global marketing efforts aimed at elevating brand awareness, relevance, and affinity among both stylists and consumers.

Amanda Baldwin, Chief Executive Officer of Olaplex, expressed confidence in the new appointments, highlighting Catherine Dunleavy’s proven leadership in executing high-impact strategic and financial initiatives at scale, and Katie Gohman’s creative acumen in driving brand growth. Baldwin emphasized their roles in advancing Olaplex’s mission to deliver consistent sales and profit growth while maximizing the brand’s impact in the market. Dunleavy conveyed her enthusiasm about joining Olaplex during such a pivotal phase in its growth trajectory, while Gohman expressed eagerness to collaborate with the team in leveraging Olaplex’s technical expertise to benefit both customers and stylists alike.

These leadership additions are expected to play a crucial role in Olaplex’s ongoing efforts to strengthen its market position and expand its footprint in the beauty and haircare industry. If you have any more specific details or aspects you’d like to explore, feel free to let me know!

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