MicroStrategy Surges 27% in Two Days as Company’s Crypto Stake Hits $11 Billion

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MicroStrategy CEO Michael Saylor speaks at the Bitcoin 2021 Convention, a crypto-currency conference held at the Mana Convention Center in Wynwood on June 04, 2021 in Miami, Florida. © Provided by CNBC

Key Takeaways:


MicroStrategy’s strategy of holding onto its bitcoin investments, often referred to as “HODLing,” continues to yield significant rewards for the company and its investors. In a recent announcement on Monday, MicroStrategy disclosed that it had acquired an additional 3,000 bitcoins, amounting to a total investment of $155 million, between February 15 and February 25. With this latest purchase, MicroStrategy, along with its subsidiaries, now holds approximately 193,000 bitcoins, valued at an impressive $11 billion.

Michael Saylor, the chairman and former CEO of MicroStrategy and a prominent advocate for cryptocurrency, highlighted the significance of the company’s latest bitcoin acquisition. In a post on X, Saylor emphasized that MicroStrategy’s average purchase price for bitcoin over time stands at $31,544, underscoring the substantial gains realized amid bitcoin’s recent surge in value. As of Tuesday, bitcoin was trading at just under $57,000, reflecting the remarkable appreciation in its price since MicroStrategy’s initial investments.

MicroStrategy’s shares experienced a notable uptick in response to the company’s latest bitcoin purchase. On Monday, the stock surged by 16%, followed by an additional 10% increase on Tuesday, ultimately closing at $871.80. This significant rise in MicroStrategy’s share price underscores the market’s recognition of the company’s substantial exposure to bitcoin and its potential for generating shareholder value.

Despite its roots in enterprise software and cloud-based services, MicroStrategy’s shareholder value is now heavily influenced by its bitcoin holdings. As the largest corporate holder of bitcoin globally, MicroStrategy has reaffirmed its commitment to its bitcoin acquisition strategy, emphasizing its unwavering conviction in the digital asset’s long-term prospects.

The impressive performance of bitcoin this year further solidifies MicroStrategy’s position as a key player in the cryptocurrency space. With bitcoin surging approximately 35% since the beginning of the year to its highest level since December 2021, and Ether, the second-largest cryptocurrency, also experiencing significant gains, MicroStrategy’s strategic focus on digital assets continues to pay off handsomely.


Investor sentiment towards bitcoin has been increasingly positive following the Securities and Exchange Commission’s (SEC) approval of multiple spot bitcoin exchange-traded funds (ETFs) last month. Since the introduction of these new ETFs on January 11, bitcoin has experienced a remarkable 24% increase in value, accompanied by substantial inflows of capital into these funds.

According to Ryan Rasmussen, an analyst at Bitwise Asset Management, the demand generated by ETFs for the spot bitcoin market far exceeds the rate of new supply being generated each day. This imbalance suggests that institutional capital is still in the process of adapting to bitcoin ETFs, with significant potential demand yet to materialize.

Furthermore, trader sentiment has been bolstered by the anticipation of the upcoming “halving” event, scheduled for April. This event occurs approximately every four years and involves a reduction in the production of new bitcoins by half. The purpose of this process is to decrease the rate at which new coins are introduced into the bitcoin network, thereby potentially increasing the scarcity and value of existing bitcoins.

Halvings precede bull runs

The first three halvings of bitcoin, occurring in 2012, 2016, and 2020 respectively, have historically been associated with significant bull runs in the price of the cryptocurrency. Benchmark, a research firm, highlighted in a note that the most recent halving event in May 2020 preceded bitcoin’s remarkable surge from $8,572 to an all-time high of $67,566 in 2021.

MicroStrategy, a technology company, made headlines in mid-2020 when it announced its intention to invest in bitcoin. During an earnings call, the company revealed its plan to allocate $250 million over the following 12 months to “one or more alternative assets,” potentially including digital currencies like bitcoin. At that time, MicroStrategy’s market capitalization stood at around $1.1 billion.

In the fourth quarter of 2023, MicroStrategy experienced its largest single quarterly increase in bitcoin holdings since the end of 2020. Concurrently, its core software and services business generated approximately $124.5 million in sales during the same period.

Year-to-date, MicroStrategy’s stock has surged by 33%, pushing its market capitalization to nearly $15 billion. Benchmark noted in its report that despite the availability of ETFs providing additional avenues for investors to access bitcoin, MicroStrategy’s stock continues to offer a unique value proposition. The company has the capability to acquire bitcoin using proceeds from debt and equity issuances, providing flexibility in its investment strategy.

Analysts at TD Cowen echoed this sentiment in a separate note, expressing confidence that MicroStrategy’s bitcoin transactions will prove to be accretive to shareholders over time. They highlighted MicroStrategy’s innovative approach, whereby the company generates dollar-based cash flow from enterprise software and cloud services and then converts its excess cash flow into bitcoin on an effectively leveraged basis. What initially began as a defensive strategy to safeguard the value of its reserve assets has evolved into an opportunistic strategy aimed at accelerating the creation of shareholder value.

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