SHOP APOTHEKE EUROPE: Acquisition of MedApp to Expand in Rx and Medication Management in the Netherlands

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SHOP APOTHEKE EUROPE N.V. acquired MedApp Holding B.V. checking MedApp Nederland B.V. and MedApp Apotheek B.V. Founded in the form of a start-up at Eindhoven University of Technology in 2016, the technology driven e-pharmacy has become a fundamental e-health medication platform in the Dutch market through its application MedApp.

MedApp Is A Leading Medication App In Europe

From the most punctual starting point, it has been MedApp’s focal objective to help patients encountering chronic diseases to simplify their lives reliably. In this way, the application based pharmacy service was made with a strong social community assembling the individual necessities of chronically-debilitated patients. Users can set smart medication alerts, get an overview of their medications and get their medicines passed on profitably to their homes. They moreover approach disease-related information and media improving medication adherence and convenience.

By getting MedApp, SHOP APOTHEKE EUROPE, one of Europe’s driving e-pharmacies and dynamic in seven countries, sustains its business in its country of beginning, the Netherlands. Today, SHOP APOTHEKE EUROPE is dynamic in the Netherlands through its brand FARMALINE offering beauty and personal care products. The acquisition of MedApp engages SHOP APOTHEKE EUROPE to also expand into the locale of prescription drugs (Rx) in the Dutch market.

Jasper Eenhorst, CFO of SHOP APOTHEKE EUROPE: “Through the acquisition of MedApp, we are expanding our present Rx business into the Netherlands. Whether or not the sales and earnings contribution is for the most part little these days, this trade is of one of a kind importance to us. Giving e-Rx and having a decided focus on improving our patients’ lives through medication management are key pillars of our strategy to move toward Europe’s customer-driven e-pharmacy platform.”

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