The Walt Disney Company has disclosed its earnings from the acquisitions of Star Wars and Marvel in a report filed with the Securities and Exchange Commission (SEC), outlining its corporate strategy and promising further returns for shareholders. According to the report, Disney has generated approximately $12 billion since acquiring Lucasfilm, the company behind Star Wars and Indiana Jones, for $4 billion in 2012. This represents a return on investment of 2.9 times, attributed in part to the success of blockbuster films like “Star Wars: The Force Awakens.” Similarly, Disney’s purchase of Marvel in 2009 for $4 billion has proven to be even more lucrative, with a return on investment of 3.3 times, totaling around $13.2 billion.
The decision to disclose these figures comes amid a proxy war with Nelson Peltz, as Disney aims to persuade shareholders to support the current board of directors. By showcasing the successes achieved with Marvel and Star Wars, the current leadership, including CEO Bob Iger, aims to demonstrate the profitability of their investments. These franchises are cornerstone intellectual properties for Disney, evident in their prominent presence in cinemas, on the company’s streaming service, and in theme park attractions worldwide. As tensions escalate with Peltz, Iger is keen to redirect attention to Disney’s successes following some recent box office disappointments.
Where Did Marvel And Star Wars’ Billions Come From?
Since acquiring Marvel and Lucasfilm, Disney has released numerous films, streaming projects, and theme park attractions, contributing to its positive financial results. The revenue generated from these endeavors includes profits from theatrical and digital releases, as well as consumer products. For instance, when Disney cites the $12 billion figure resulting from purchasing Lucasfilm, it encompasses earnings from successful titles like “Star Wars: The Force Awakens,” which grossed over $2 billion worldwide.
However, it’s important to note that Disney has clarified that the profits from their $8 billion acquisitions do not include certain “derivative revenue streams,” such as those from theme park attractions. Despite this, Disney has heavily invested in integrating Marvel and Star Wars into their parks, introducing themed areas like Galaxy’s Edge and Avengers Campus. These areas feature rides and merchandise based on the respective franchises.
While Disney continues to reap profits from Marvel and Star Wars, executives are actively adjusting strategies. Significant changes are on the horizon for the Marvel Cinematic Universe in 2024, with the company scaling back its offerings. Notably, “Deadpool & Wolverine” is the only new movie slated for release this year. On the other hand, Star Wars is gearing up for its return to the big screen with “The Mandalorian & Grogu,” marking the franchise’s first theatrical project since 2019.