DIAGEO, the world’s driving premium drinks company with an outstanding assortment of brands, like Johnnie Walker, Smirnoff, Baileys, Captain Morgan, Tanqueray and Guinness, has selected United Partners (UP, the Agency) an essential Culture and Entertainment partner to its Eastern Europe (EE) marketing team.
DIAGEO Decision To Partner With United Partners
The Agency, chosen after a protracted and serious cycle, has assigned a dedicated strategy team to be answerable for the development of the cultural brand strategies of DIAGEO’s key brands. The UP regional hub will be building up the brand strategies and helping with carrying them out to convey DIAGEO’s vision around there. UP will zero in on the critical markets in Eastern Europe among which Russia, Romania, Czech Republic, Hungary, Croatia, Ukraine and Israel. Hardly any years prior United Partners began its business expansion in Eastern Europe by making a network of independent agency partners of PR and Marketing agencies in CEE and Russia (UP Network), whose point is to save time and resources in executing multi-country campaigns in EE markets.
“Subsequent to being perceived as the Best Eastern European consultancy by the Saber Awards in 2020, turning into an essential partner of DIAGEO is a tremendous advance in United Partners’ expansion in the locale as far as creating, overseeing and scaling regional communications strategies”, said Maria Gergova ? Bengtsson, Founder and CEO of United Partners. United Partners’ aptitude lies in data-driven strategies, influencer marketing, social media listening, digital marketing, creative development and more. The agency is worked in building 360? communications strategies that make exceptional brands and cultural effect and convey growth across businesses and markets.
Penelope Zaoudi, Senior Communication Strategist in Diageo said ‘We are totally pleased to partner up with United Partners and assemble the eventual fate of our brands in Eastern Europe together. Winning in culture is a vital need for us and we are a lot of anticipating making some honor winning society campaigns’.