Successfully making a name for oneself in the red-hot real estate industry, especially in the United States, is no easy feat; with more than 5.64 million home units sold in the country in 2020 alone, and sales projected to continue their upward trajectory in the years to follow, the competition is stiff for agents and firms looking to make the most of the post-pandemic surge in demand for properties.
Down in South Florida, this contention has only grown increasingly fiercer, as the Sunshine State’s allure to Americans who felt trapped by the pandemic’s lockdown measures is incentivizing more and more people to pack up and move to sunny Florida, with the demand for the region’s properties skyrocketing in turn. Though the battle may be hard-fought for some, the deft navigation of this bustling market by key development firm figureheads has cemented these vanguards’ status as the thought-leaders of the national real estate industry.
For Stephanie Shojaee, industry trailblazer and president of Miami’s multi-billion-dollar development company Shoma Group, making the most of the market only comes naturally to this barrier-breaking executive. As the wife of Shoma Group CEO Masoud Shojaee, Stephanie has gleaned a nuanced and unparalleled understanding of the bustling South Florida property market, both collaborating with her husband and spearheading her own personal projects to propel Shoma Group toward its lasting success.
Working closely with one another across Shoma Group’s operations, Stephanie and Masoud have become a tour de force power couple that’s leading the U.S. real estate industry, balancing out each other’s respective strengths to run the well-oiled machine that is the Shoma Group of today. While Masoud sees things on a macro, all-encompassing level, Stephanie’s signature attention to detail and deep-seated interest in Shoma Group’s microscopic activities gives the duo a nuanced approach to day-to-day operations, boosting Shoma Group into its most profitable era yet.
With Shoma Group now operating at 30 percent higher revenue since Stephanie originally joined the company’s ranks as Chief Marketing Officer, the groundbreaking Shoma Group President has created lasting changes throughout the company’s infrastructure to ensure the firm’s continued success. Keenly aware of the power strong women bring to the table, Stephanie has gone beyond acting as a representative example of what women can achieve, going beyond talking the talk to create Shoma Group’s first all-female marketing team and bringing the group’s gender employment equity to a near 50-50 ratio, a major feat in the male-centric world of real estate.
Despite being underestimated her entire career – perhaps for being a successful woman in a male-dominated field, or a child of immigrants in a country where nepotism runs rampant, or even simply a woman confident in her femininity – Stephanie has never let adversity nor naysayers distract her away from her dedication to work. With a sharp mind for business and a strong-headed approach, Stephanie has made a name for herself within the walls of Shoma Group by doing things her own way, with the proven results to back up her incredibly decisive methodology. Once Stephanie embraces a plan, she never stops until it’s accomplished, a now-trusted technique palpable throughout every Shoma Group project Stephanie has had a hand in.
Take Shoma Bazaar, for example, a unique food hall concept soon to be implemented throughout many of Shoma Group’s developments. Beginning as simple seeds of an idea in Stephanie’s mind, Stephanie’s confidence in the project’s potential saw her champion the Shoma Bazaar vision into a tangible reality, beginning with integration into the firm’s project at the Sanctuary Doral Apartments. Encompassing 13,000 square feet, the open-concept foodhall will act as a one-stop-shop lifestyle and entertainment source for the residents of Shoma Group’s properties, featuring activities for children, flatscreens throughout for sports fans, live music opportunities, hookah – a nod to husband Masoud’s Iranian roots – and a wide selection of vendors for breakfast, lunch and dinner – all handpicked by Stephanie herself, given her personal investment in the project. As a perennial advocate for quality and sophistication, Stephanie selected the former chef of Miami’s legendary Prime 112 to spearhead Shoma Bazaar’s first concept, known as BFF: Burger Franks Fries.
As the development process continues on Shoma Group’s upcoming projects, Stephanie has found a distinct way to integrate Shoma Bazaar into the firm’s newest properties, positioning the food hall as an all-important anchor to Shoma Group’s sprawling multi-family projects. Though many developers may relegate their properties, and subsequently, their new residents, into the past upon completion, Stephanie takes an opposing approach with gusto, presiding over the developments’ continued operations with an attention to detail that ensures their enduring success and residents’ happiness. And as the fixture behind Shoma MGMT, which handles the leasing and management of Shoma Group’s rental apartment communities, Stephanie’s commitment to these properties’ prosperity never ends.
With big plans in store for Shoma Group’s future alongside husband Masoud, expected Stephanie’s expert touch and executive leadership to soon make an impact on real estate all across the United States.
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