Hybe is an online shopping destination that curates and sells virtual mystery boxes. The concept might be still new to many and this is why Hybe wants to make it more commonplace through its services. Hybe was found in 2018 as an alternative two traditional online shopping.
The brand is managed and operated by Stellaire Deux Limited with headquarters and Dublin Ireland. The man behind it all is Chris Berry a serial entrepreneur since 2014. Hybe sources its products from stock x and other third-party partners and offers an authenticity guarantee on all high-value items. This is why many people have understood the difference in quality between Hybe and other mystery box suppliers, have taken the Leap of Faith and change over to gamified shopping of which Hybe is an example.
If you are unaware of what gamified shopping means it is simply a strategy that will help online marketing in terms of encouraging engagement with a product or service. Hybe clearly falls under this category as the main step which set them apart from others is that they are only selling mystery boxes with a twist- the twist being that before the final box being shipped to your location or added to your inventory, the customer has a choice to change or remove any article from the contents of the box once they have purchased it.
Hybe started out small and had quite a difficult time establishing itself in a market that didn’t even know of its existence. “Our major challenge remains improving shopper confidence. Although gamified shopping is readily accepted by those who discover it, mystery box platforms continue to be associated with poor quality service and/or scams. We’ve addressed this by offering comprehensive How-It-Works and FAQ pages on our main site, explaining exactly what shoppers can expect on Hybe. We continue to explore ways to improve Hybe’s profile as a mystery box platform.”, says Chris Berry. It is quite inspirational to see the growth that they have achieved now. Hybe has over 100 thousand followers on both Instagram and Twitter. Over 6 million mystery boxes have been opened on Hybe since 2018. With over 1 million verified clients as of 2020, Hybe is set to double that figure by the third quarter of this year. Clearly, Hybe still has a long way to go and they will surely work their hardest to make mystery boxes and gamified shopping a more commonplace alternative.
There is a lot more to know about Hybe. We hope that you will check them out on the links given below. Who knows maybe you will be pulled in as well to the world of mystery boxes!