Kylie Jenner has never been one to shy away from making bold fashion choices, but her latest look takes self-expression to a whole new level. The 27-year-old beauty mogul recently unveiled a custom Balmain dress designed by none other than the brand’s creative director, Olivier Rousteing. The show-stopping gown didn’t just hug Jenner’s curves—it featured a giant print of her own face, creating the ultimate meta fashion moment.
While Jenner didn’t attend the Balmain Spring/Summer 2025 fashion show in Paris on September 25, she made her presence felt with this personalized number. The strapless corset gown is embellished with intricate beading and showcases a glamorous portrait of Jenner herself, complete with her signature red lipstick. She proudly showed off the design in a series of photos on Instagram, thanking Rousteing and Balmain for the unique creation.
The dress, however, wasn’t just a one-off. A similar design appeared on the runway during the Balmain show, where a model strutted down the catwalk in a long-sleeve, floor-length version of the dress, featuring the same red pout that adorned Jenner’s custom gown. It was a nod to Jenner’s impact on the fashion world, even when she wasn’t physically present at the show.
This isn’t the first time Jenner has embraced custom fashion pieces that reflect her personal life. Her closet is already home to a variety of bespoke items, including a Goyard pouch she had personalized with adorable photos of her children, Stormi, 6, and Aire, 2. This latest Balmain creation further highlights her penchant for turning fashion into a personal narrative.
Though she missed the Balmain show, Jenner made her first appearance at Paris Fashion Week the following day. She attended the Schiaparelli Spring/Summer 2025 show, where her sister Kendall Jenner walked the runway. Kylie wowed attendees with a striking black dress featuring daring cutouts that flaunted her figure and turned heads.
Beyond fashion, Jenner has been enjoying her time in Paris with her closest friends. On September 25, she joined her sister Kendall, along with Gigi Hadid and Anastasia Karanikolaou, at singer Rosalía’s 32nd birthday celebration. Despite the whirlwind of fashion week events, Jenner managed to find a balance between work and play, showing once again that she’s a master at making the most of every moment.
With her custom Balmain dress featuring her own likeness, Kylie Jenner has once again redefined what it means to make a statement in fashion. Whether on the runway or the streets of Paris, Jenner continues to prove that she’s not just following trends—she’s creating them.